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Finding the Best Ticketing Tool: A Comprehensive Guide

If you're running events or managing a business that requires you to handle ticket sales, you know just how important it is to have the right tools at your disposal. A good ticketing tool can help you streamline your operations, manage your sales, and keep your customers happy.

But with so many ticketing tools out there, how do you choose the best one for your needs? That's where this comprehensive guide comes in.

We'll take a deep dive into the world of ticketing tools, exploring the features, benefits, and drawbacks of some of the most popular options on the market.

Features to Look for in the Best Ticketing Tool

When it comes to choosing the best ticketing tool, there are a few key features that you'll want to look for. These include:

  1. Ease of use: You don't want to spend hours trying to figure out how to use your ticketing tool. Look for options that are intuitive and easy to navigate.

  2. Customization options: Depending on your needs, you may want to be able to customize your ticketing tool with your own branding and design elements.

  3. Marketing and promotion tools: In addition to selling tickets, you may want to use your ticketing tool to promote your event or business. Look for options that offer marketing and promotion tools, such as email campaigns or social media integration.

  4. Reporting and analytics: The best ticketing tools will offer robust reporting and analytics features, allowing you to track your sales and understand your customers' behavior.

  5. Payment processing: Of course, your ticketing tool needs to be able to process payments securely and efficiently.

Popular Ticketing Tools

Now that you know what features to look for, let's take a closer look at some of the most popular ticketing tools on the market.

1. Eventbrite

Eventbrite is one of the most well-known ticketing tools out there, and for good reason. This platform offers a wide range of features, including:

  • Customizable event pages
  • Mobile ticketing options
  • Social media integration
  • Robust reporting and analytics
  • Payment processing

Eventbrite also offers a variety of pricing plans, ranging from free to enterprise-level options.

2. Ticket Tailor

If you're looking for a more affordable ticketing tool, Ticket Tailor might be a good option for you. This platform offers features such as:

  • Customizable event pages
  • Mobile ticketing options
  • Email marketing tools
  • Payment processing

Ticket Tailor's pricing is based on the number of tickets you sell, with plans starting at just $19 per month.

3. Universe

Universe is another popular ticketing tool, offering features such as:

  • Customizable event pages
  • Mobile ticketing options
  • Social media integration
  • Robust reporting and analytics
  • Payment processing

Universe's pricing is based on a percentage of your ticket sales, starting at 2.5%.


Do I need a ticketing tool if I'm only selling a few tickets?

While you may be able to get by without a ticketing tool if you're only selling a handful of tickets, a good tool can help streamline your operations and make the process easier for both you and your customers.

Can I customize my ticketing tool with my own branding?

Depending on the tool you choose, you may be able to customize your ticketing pages with your own branding, logos, and design elements. Some tools even allow you to create custom domains for your ticketing pages.

Can I sell tickets on social media with a ticketing tool?

Many ticketing tools offer social media integration, allowing you to sell tickets directly from your social media profiles or create Facebook events that link directly to your ticketing pages.

How do ticketing tools handle payment processing?

Most ticketing tools offer secure payment processing through third-party providers like PayPal or Stripe. You'll typically be charged a processing fee for each transaction, which can vary depending on the tool you choose.

Do I need to pay for a ticketing tool?

While there are free options available, most ticketing tools charge a fee based on the number of tickets you sell or a percentage of your sales. It's important to compare pricing and features to find the best option for your needs.


Choosing the best ticketing tool for your needs can be a daunting task, but with the right information and tools at your disposal, you can find the perfect option to help you manage your ticket sales, streamline your operations, and keep your customers happy.

Whether you choose a well-known platform like Eventbrite, a more affordable option like Ticket Tailor, or a tool like Universe that offers a range of features and pricing options, be sure to look for the features that matter most to you, such as ease of use, customization options, marketing and promotion tools, reporting and analytics, and secure payment processing.

By keeping these factors in mind and exploring the most popular ticketing tools on the market, you can find the best ticketing tool to suit your needs and help you achieve your event or business goals.